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Sustainability & Annual Report 2021

Graincorp is a diversified Australian agribusiness, with integrated operations spanning four continents and a proud history of more than 100 years. In 2021 Designate partnered with Graincorp to communicate the measures that they are undertaking to lead the way in sustainable agriculture.

What we did
Creative Direction & Design Application
Content Strategy
Information Architecture
Annual Report Design & Print
Sustainability Reporting

The challenge

The agriculture industry is at the forefront of the challenges posed by climate change, and as one of Australias largest agribusinesses, Graincorp have a responsibility to effectively communicate their efforts in good ESG management to their stakeholders. As international ESG reporting standards and frameworks continue to evolve, it was vital for GrainCorp to present its ESG reporting in a uniform and transparent manner.

The solution

As part of a holistic brand refresh, we created a more contemporary look and feel for all Graincorp investor communications. The new design places an increased emphasis upon imagery of their facilities and people, alongside bespoke infographics and illustrations to demonstrate how the company creates value through their supply chain and integrated operations.

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Designate helped Graincorp take an entirely new approach to their Sustainability Report, clearly communicating the things that they are already doing, identifying areas where more work is required and setting a clear path to complete that work.

The new approach presents Graincorps ESG reporting in accordance with the Global Reporting Initiative (GRI) and the Task Force on Climate-related Financial Disclosures (TCFD) frameworks, alongside the material ESG topics identified by their key stakeholders. It is designed to create a flexible reporting framework that will accommodate GrainCorp’s diverse business portfolio, communicating the way that sustainability provides the foundation for the Company’s Vision and Purpose and is integral to their strategy and culture.


Designate acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to land, waters and culture. We pay our respects to their Elders – past, present and emerging.