Brand identity

Purpose-led brand strategy and identity to build preference, loyalty and advocacy.

Businesses are increasingly fighting for their audiences’ attention and loyalty. Great brands have a unique ability to cut through the noise and connect with their audiences, enhancing reputation, attracting talent and strengthening culture.

As an integrated brand communications agency, we assist brands at every stage of their lifecycle, from formulating the name and strategy for new brands, to refreshing identities and content for established ones. Our unique multi-stakeholder approach gives clients the platform to create meaningful connections with the people who matter to them the most.

We act as partners for the companies that we work with, providing strategic guidance and exceptional creativity to nurture, develop and grow their brands.

Designate team members working on brand strategy.

Brand strategy

Audit, research & analysis
Brand positioning
Organisational purpose, vision & values development
Stakeholder value proposition
Brand narrative & messaging
Naming & legal checks

Brand identity design

Logo design & trademarking
Visual identity systems
Brand & visual style refresh
Motion identity principles
Illustration & branded imagery

Brand management

Brand guidelines PDF
Digital brand guidelines
Tone of voice & writing style guides
Communication templates
Employee brand training

Brand engagement

Brand launch campaigns
Employee brand engagement
Brand films & playbooks
Photography, video & animation
Website design & build
Exhibitions & event branding

Related projects
Designate acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to land, waters and culture. We pay our respects to their Elders – past, present and emerging.