Aventus Group is Australia’s largest fully integrated owner, manager and developer of large-format shopping centers. Re-Tale Therapy is a quarterly internal publication, designed to foster engagement with their employees and community of vendors.
As bricks and mortar retailers everywhere face the pressure of online competition, an industry-wide transformation is in the making. Aventus’ core challenge in this climate is to create value for their clients, leveraging their size and reach to provide exposure and create moments of genuine engagement between their people, vendors and customers.
Re-Tale Therapy Started as a simple publication to promote the Aventus brand. Through effective content and design, Designate evolved the quarterly magazine into an engaging platform to create connections between their retailers and customer community.
The publication’s success is evidenced by its traction, with more and more stakeholders contributing content and requesting to be featured, which in turn makes the magazine more engaging. Re-Tale Therapy is also helping strengthen community relationships, creating opportunities in other areas of the Aventus business.