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Re-Tale Therapy

Aventus Group is Australia’s largest fully integrated owner, manager and developer of large-format shopping centers. Re-Tale Therapy is a quarterly internal publication, designed to foster engagement with their employees and community of vendors.

What we did
Print Production & Distribution
Creative Direction & Design Application
Writing & Editing
Messaging Strategy
Content Strategy

The challenge

As bricks and mortar retailers everywhere face the pressure of online competition, an industry-wide transformation is in the making. Aventus’ core challenge in this climate is to create value for their clients, leveraging their size and reach to provide exposure and create moments of genuine engagement between their people, vendors and customers.

Aventus. Re-Tale Therapy. Brand overview of logo, typography and iconography.

The solution

Re-Tale Therapy Started as a simple publication to promote the Aventus brand. Through effective content and design, Designate evolved the quarterly magazine into an engaging platform to create connections between their retailers and customer community.

The publication’s success is evidenced by its traction, with more and more stakeholders contributing content and requesting to be featured, which in turn makes the magazine more engaging. Re-Tale Therapy is also helping strengthen community relationships, creating opportunities in other areas of the Aventus business.

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Designate acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to land, waters and culture. We pay our respects to their Elders – past, present and emerging.