The CEFC is a specialist investor with a deep sense of purpose: to be at the forefront of Australia’s successful transition to a low carbon economy. With the backing of the Australian Government, they invest to lead the market in addressing some of Australia’s toughest emissions challenges.
The CEFC’s role as an organisation has evolved over the last 5 years, and this report needed to put their new brand into practical application, positioning the CEFC as leaders at the forefront of energy innovation. We also needed to create a logical structure to report upon the operational and financial activity for a highly diversified range of investments, distilling a range of complex information into easily digestible content for a very broad group of stakeholders.
We chose to create infographics throughout the review that showcase the depth and breadth of the CEFC’s investments in scale, sector and location across Australia and beyond. These feature infographics not only provide a detailed snapshot of their impact to date, but also demonstrate the upswing in momentum that the CEFC have attracted from private sector investment. This places an emphasis on their evolution from Green Bank to trusted advisors and leaders in their field.