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Decarbonisation Strategy

In 2020 Ampol launched a new company purpose – Powering better journeys, today and tomorrow – which means delivering sustainable value for their shareholders, customers, people and the communities within which they operate.

What we did
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The challenge

Ampol have become founding members of the Australian Climate Leaders Coalition, advocating for a net zero emissions economy by 2050. In response, they have set an investment target of a minimum $100m spend to 2025, to create a pathway for the organisation and their customers to make this transition. We helped Ampol communicate their strategy to develop leading decarbonisation solutions for their customers and meet their own emission reduction targets.

The solution

The Future Energy and Decarbonisation strategy sets out Ampol's commitment to Net Zero emissions by 2040 across their operations, including disclosure of their future energy and decarbonisation targets. Working closely with internal stakeholders, we created a series of infographics that distil highly complex information into practical examples of how Ampol will balance their customers future energy needs, with their own decarbonisation efforts and climate risk management practices. The report is supported by a narrative that demonstrates how Ampol will evolve with the needs of their customers to deliver upon their purpose today and into the future.

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Designate acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to land, waters and culture. We pay our respects to their Elders – past, present and emerging.