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Annual & Sustainability Report 2020


Ampol (previously Caltex), is Australia’s market-leading fuels and convenience retail business, underpinned by strategic locations and market-leading infrastructure assets.

The challenge

FY20 was a pivotal year for the business, reintroducing the Ampol brand to the Australian market, alongside ambitious decarbonisation targets and a progressive outlook to support their role in the future energy transition.

The solution

Designate created a comprehensive reporting suite including Annual, Sustainability and Decarbonisation Strategy Reports, using illustrations and infographics to explain their strategy, supply chain and ecosystem of stakeholders, products and infrastructure assets, that enable them to keep people moving today and long into the future.

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The narrative ‘powering better journeys, today and tomorrow’ references Ampol's commitment to delivering enduring value for their customers, shareholders, their people and the community they serve, balancing environmental, social and governance aspects with their broader strategic objectives.

This reporting suite is a flagship for the new brand and will set the benchmark and tone for communication with their investor audience into the future.

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