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Reporting Suite 2020

Ampol (previously Caltex), is Australia’s market-leading fuels and convenience retail business, underpinned by strategic locations and market-leading infrastructure assets.

What we did
Illustration & Infographic Design
Creative Direction & Design Application
Annual Report
Sustainability report

The challenge

FY20 was a pivotal year for the business, reintroducing the Ampol brand to the Australian market, alongside ambitious decarbonisation targets and a progressive outlook to support their role in the future energy transition.

The solution

Designate created a comprehensive reporting suite including Annual, Sustainability, Corporate Governance and Modern Slavery Reports. We created illustrations and infographics to explain their strategy, supply chain and ecosystem of stakeholders, products and infrastructure assets, that enable them to keep people moving today and long into the future. This reporting suite is a flagship for the new brand and will set the benchmark and tone for all future stakeholder communications.

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The narrative ‘powering better journeys, today and tomorrow’ references Ampol's commitment to delivering enduring value for their customers, shareholders, their people and the community they serve, balancing environmental, social and governance aspects with their broader strategic objectives.

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Designate acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to land, waters and culture. We pay our respects to their Elders – past, present and emerging.