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Newcrest Mining

Corporate Website

As Newcrest approached a new decade, they were determined to improve their most critical digital asset from the inside out.

What we did
User Testing
Website Development
Rapid Prototyping
UI Design
UX Design
Information Architecture
Content Workshops
Content Strategy

The Process

Collaboration was key throughout the entire project. To collectively meet the tight timeframes, we combined waterfall and agile techniques to ensure every milestone was met and key stakeholders were continually engaged throughout the process. A series of content sorting workshops proved indispensable in this effort.

Newcrest Mining. Website Information Architecture client workshop.

The challenge

Designate partnered with Newcrest to design and deliver key investor communication and engagement platforms, including the annual report, sustainability report and the corporate website. By fusing engaging design with the latest web technology, Designate clearly and consistently articulated the Newcrest brand and business strategy — “Forging a stronger Newcrest”.

In 2019, Newcrest made a commitment to improve their website. The website needed to transition from an outdated user interface and cumbersome platform to an effective tool that engages and inspires both internal and external audiences. Newcrest placed equal importance on a solution that was both a best-in-class user experience (UX) and was underpinned by a robust technology platform.

Newcrest Mining. Brand overview, iconography, typography and photography.

The solution

Designate reimagined the Newcrest corporate website’s user experience with a complete transformation of the information architecture, responsive interface design and an improved back-end CMS system and workflow. A rigorous approach was taken in the discovery phase, in order to gain a deep understanding of the business requirements and identify opportunities.

To deliver a seamless, sophisticated experience we developed a rapid prototype approach to ensure every design element was thoroughly considered and tested across all devices. The information architecture was informed by the content marketing strategy, user research and best practice guidelines through collaborative workshops.

A powerful combination of Pantheon and Drupal 8 provided Newcrest with a scalable and secure hosting platform supported by a leading open-source CMS designed for ambitious digital experiences. Whilst the compact project timeline put our expertise and agile management skills to the test, every milestone was met. Beyond launch, we invested in CMS training and developed a support framework designed to empower the business, providing Newcrest with the confidence to manage the website on a daily basis with additional security and support provided by Designate.

Newcrest Mining. Website wireframe design overview.
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Newcrest Mining. 'Overview' and individual asset 'Cadia' desktop webpage designs.
Newcrest Mining. Interactive asset map and 'Share Performance' module details.
Newcrest Mining. Desktop, tablet and mobile responsive website design overview.
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Designate acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to land, waters and culture. We pay our respects to their Elders – past, present and emerging.