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Integrated Report 2021

NBN Co is the nation’s wholesale broadband provider and is responsible for building and operating Australia’s National Broadband Network. As such they must demonstrate the ways in which they operate a sustainable business, using a simple and transparent reporting model to communicate their commitment to transitioning Australia towards a digital future.

What we did
Creative Direction & Design Application
Content Strategy
Information Architecture
Value Creation Model
Annual Report
Sustainability report

The Challenge

Designate has been assisting NBN Co to successfully transition to Integrated Reporting <IR> for the past few years. The 2021 annual reporting suite is aligned with the IIRC reporting principles and demonstrates how the company creates sustainable value for its broader group of stakeholders over time.

The Solution

We drew inspiration from the NBN brand to create a bespoke suite of infographics. These included business model and value creation diagrams that also provided the structure for the content of the reports. The operational disclosures were supported by case studies and photography of NBN’s people, partners and communities that they serve, demonstrating the value that they create for all.

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Embedding sustainability in the Company’s activities supports NBN Co’s purpose to lift the digital capability of Australia. NBN Co focuses on three main aspects of sustainability: social, economic and environmental. The report was also informed by the Company’s first sustainability materiality assessment. This identified topics and related issues that have a significant impact on the company or are impacted by the Company’s operations. 


Designate acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to land, waters and culture. We pay our respects to their Elders – past, present and emerging.