With 27,000 investors, over 500 national staff members, $31.8b in funds under management and a strong position within the ASX top 50, Dexus was keen to enhance its 2019 annual reporting strategy and communications across its broadening stakeholder base.
Key to this ambition was a desire to adopt the principles of Integrated Reporting (<IR>) set out by the International Integrated Reporting Council. The principles are designed to bring greater cohesion and efficiency to the reporting process, as well as to allow greater focus on how a company creates value over time and the ‘capitals’ involved in that value creation. The other challenge was to indicate to the market, through the design and execution of the report, that this was indeed a departure from previous efforts and that a new reporting landscape was now in play.
Designate created a succinct brand-aligned visual description of how the company creates long-term value for those stakeholders. This infographic formed the backbone and structure for the rest of the reporting suite across print and digital. Tying it together was a design that drew on the connectedness of the diverse stakeholder groups involved.
The design approach allowed individual asset-specific stories to be told in the midst of a broader narrative. Ultimately, it presented the 2019 Dexus Integrated Report as a new benchmark in the Australian investor communications landscape.