Re:Brand Creation

Bringing your brand to life

Every aspect of your organisation contributes to the total brand experience, creating strong, unique brand equity.

Your brand must at all times visually communicate your organisation’s core values and essence. Your brand’s relevance to your audience, your message and consistency of messaging are what truly make you a powerful brand.

Re:Brand’s ultimate role is to create differentiation in a crowded, confusing, competitive marketplace. Using words and images to connect both emotionally and rationally, Re:Brand helps your brand evolve.

By expressing your brand experience through written, audio and visual content, we ensure that at every touchpoint, stakeholders will absorb your brand’s desired attributes.

This in turn translates to market share and margins.

Brand Naming

Considering the strategic, creative and legal aspects of brand names based on brand profile, promise and positioning.

Brand Icon Design

Creating a foundational logo/icon identifier.

Brand Identity Design

Building your visual identity through a successful combination of words, pictures, colours, shapes and typography.

Brand Byline Statement

Supporting your Brand message through a clear and concise statement.

Brand Language

Determining what you say and how you say it. Tone of voice, mood, phrasing, vocabulary.

Brand Policy

A framework for implementing your brand. What are the internal considerations? What are the external
considerations? How do we communicate the process? What is the implementation timeline? Defining the key areas of responsibility and the approval process.

Brand Guidelines

A guidebook for building, measuring and enhancing brand value, achieving clarity of focus and direction.