Re:Brand Analysis

Understanding where your brand is now

The basis of any successful brand is knowledge.

Designate re:Brand explores every factor that provides insight into your brand, how it impacts your target audience and competition.

Our Analysis phase looks at where you are now, in order to establish where you should be in the future. Every aspect is reviewed in terms of how it contributes to the total brand experience; strategy, policy, reputation, culture, procedures, values, people, products, services, packaging, administration, advertising, internal communications, signage, uniforms, architecture and service style.

What you do, how you do it, who does it and how it’s seen to be done are all critical to the perception of your brand.

What are your brand’s tangible and intangible attributes?

• Do your stakeholders perceive your brand the same way you do?
• What is your brand personality?
• Is your brand meeting the current needs of the marketplace?
• Do your products or services align with your brand positioning?
• Does your marketing collateral support your identity and corporate strategy?

Brand Assessment

The brand’s current state, the core strategic business statements.

Brand Experience

Investigating the experiences of all stakeholders with your brand.

Brand Design Audit

A full physical audit of all existing brand interfaces.

Brand Competition

An analysis of major competitors’ brands.

Brand Opportunities

The working document outlining the way forward.