Case Studies
Coca-Cola AmatilKeep on truckin’As part of an extensive cultural rebrand program, OUR CCA, the new Coca-Cola Amatil distribution centre in Eastern Creek NSW was identified as the ideal opportunity to showcase this cultural branding in the office and warehousing environment. To compliment the cultural brand elements Designate also incorporated elements of the iconic Coca-Cola brand and created spaces which reflected the packaging and distribution business activity of the centre whilst echoing an Andy Warhol inspired approach to create interest within the workspace. The design of each space was considered in its own right as well as in the context of the overall project creating a walk through branded environment. As a result of the creative success of the project further sites, including the bottling plant at Northmead NSW, undertook the workspace branding application. |