Designate is iPad and iPhone ready. Are you?

In a free-wheeling presentation, Mr Murdoch linked his company's digital future to the Apple iPad, saying it would sell "hundreds and hundreds of millions around the world".

"As for the iPad there will be imitators, other people in the market soon, but I believe that is a game-changer, altogether," Mr Murdoch said. ''We will have young people reading newspapers, we'll have different looking types of newspapers, we've already got new sites from independent people at the moment. It's a real game-changer in the presentation of news."

Michael Evans, Sydney Morning Herald, August 6, 2010

The ubiquity of broadband internet access in the developed world has created a generation of web users who want instant access and interactivity with media, from music and film to books and newspapers. The media industry, meanwhile, is desperate to move away from the mere 'digitisation' of its traditional product so it fits on a PC screen and is ready to experiment with new formats. The iPhone and its host of imitators, meanwhile, have got consumers accustomed to the idea of using touch as their main point of interaction with content, rather than a keyboard and a mouse.

The Guardian

Rupert, we totally agree.

Which is why Designate is already developing iPad and iPhone ready 2010 Annual Reports for our clients. No-one knows more about business reporting and digital delivery than Designate. We’ve designed and produced the ARA 'Online Annual Report of the Year' for 3 years running. To discuss how your 2010 Annual Report can take advantage of today’s digital world email renee@designate.com.au

Designate Investor welcomes two new Clients

Designate welcomes our new Clients in Annual Reporting – Land and Property Management Authority and IAB Services. We look forward to delivering strong Reports in Online and Print for 2010.